Something is missing from the discussion around podcasting’s pivot to a video medium instead of an audio one. It’s not that the Pivot to Video already has a Wikipedia page that shows it was a failed and crippling play from a decade ago; it’s not that people like audio-only content too and there’s no reason to scrap it; it’s not that this is a must-10x-at-all-times tech company play so Spotify can keep consuming. All of that is true, but it’s not what I’m talking about. There’s a lot we can do as an audio-only medium that video can’t.