How to Start & Grow A Podcast


In February 2017, the Spirits team led a workshop called "Podcasting from A to Z" at Nerdcon: Nerdfighteria. You can watch the recording of the panel below, and access the presentation slides here.

For more in-depth resources, check out Amanda's blog. Our friend Zach Valenti also published a comprehensive guide to podcast equipment and editing here.

Do you have questions, comments, or additional suggestions? Tweet to us, or get in touch!

Materials by Amanda McLoughlin. Slides by Allyson Wakeman.


Idea Generation & Testing

  • Search availability of domain names and social media handles all in one

  • Search for domain names to make sure you can get the one you want. Especially good for handling multiple domains



  • Finding a recommended designer within your network/friend circle is ideal. Developing a relationship with a designer you trust will be helpful initially and super beneficial down the road

  • Canva: Free tool for creating social media banners, infographics, etc.

  • iTunes Best Practices : Lists ideal dimensions for cover art and guidelines for metadata. Good for market research, too! See what designs from the top charts stand out to you and why

  • Illustrator: If you’re taking on design yourself

  • Learning:,



  • Microphones

    • Dynamic mics are best for picking up voice and not picking up on background noise.

    • Budget version: Audio-Technica ATR2100-USB Cardioid ($68)

    • Mid-tier version: Shure SM57-LC ($99)

    • Condenser mics are a budget-friendly alternative for 2+ people to share at the same time (ex: Blue Yeti, $99)

  • Additional Equipment

    • Digital interface - Translates analog audio signals to digital files

    • Mixers - More suitable than interfaces if you’ll be doing a lot of live shows, also play music, or need 2+ inputs (mics, instruments, sound effects, etc.) at a given time

    • Accessories - You may also need headphone splitters, pop screens, and mic stands

  • Sources of Advice

    • B&H: A photo/video super store in NYC that you can call for free advice and product recs

    • Blogs: Lots of “cheap starter kits for podcasters” blog posts exist online!

    • Technique is just as important as equipment. Read, watch and listen to all you can about how to use mics, record sound, and post-produce




Social media






The Care & Keeping of You