Decks/Presentations

Sponsor Pitch Deck: Ask potential sponsors to pay for an ad on your podcast

Press Kit: Gather information about your podcast for journalists and reviewers in one document that you can link to or email as a PDF. For an example of a webpage-based press kit, click here.

Lists, Emails, Agreements

Episode Description Templates: Your episode descriptions (or ‘show notes’) should contain information! Here are some ideas on how to format them

Press Outreach Template: A starting point for emailing reporters and reviewers about your podcast

Actor Agreement: A contract template created by Hannah Samendinger for Multitude’s scripted fiction show, NEXT STOP, that we are distributing for free! Use for any projects that you hire actors for, whether that’s scripted fiction or improv comedy

• See more of our resources for fiction podcasters in this free PDF!

Graphics Deliverables: What your graphic designer needs to deliver for your podcast

Spreadsheets

Ad Sales Tracker: Track ad sales for multiple shows, from multiple agencies

Budget Template: Build a budget for a fiction show, or adapt for nonfiction or ongoing shows

Episode Tracker: Track your episodes, calls to action, and sponsors

Marketing Plan: Create a plan for how to get the word out about your podcast

Worksheets

Do Your Research: Prepare for your own podcast by listening to other ones in your genre. Use this worksheet to guide your note-taking!

Meeting With Your Team: Before starting a show (or after—it’s never too late!), sit down with your team to set goals, assign responsibilities, talk through best- and worst-case scenarios.

Podcast Marketing Brainstorm: Take stock of your show’s discoverability, marketing, and audience engagement strategies. Then come up with more ways to reach new audiences!