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Discord as a Community: Tips & Resources
Industry Takeaways from the 2022 Multitude Listener Survey
Multitude’s annual summer survey is our favorite event of the year! It’s our chance to check in with our audience, get their feedback on what we’ve been doing, and decide what to try next. So many of our favorite projects—from our new community Discord to our newest member show to the Multicrew itself—were first floated as survey questions.
This year more than 1,000 people shared their podcast thoughts with us. Here are some takeaways!
Resource: Make Your Patreon Work for You
When folks get started on a new podcast, we get a lot of questions about, “when should we start looking towards networks?” The underlying idea under this question is usually, "How can someone sell ads for us to make money on the show?” But building a Patreon community will be a much easier, faster, and more rewarding way to get a financial return on a burgeoning show.
Resource: Caring for your Creative Team
An entire Presidential administration ago, I wrote an article on how to work with your friends. I was two years and two shows into my fun new side gig as a podcaster, and thought others might be able to learn from my mistakes turning fun ideas into actual projects with my friends.
Four years later, podcasting is my career. We still use the lessons in that article every day, but now they’ve been upgraded from habit to policy.
Here’s how we keep Multitude a fun, sustainable, and creative place to work.
Resource: My Favorite Podcast is a Late Night Show
People love podcasts because of their familiarity. The show comes out at the same time every week with the same hosts, making jokes or diving deep into the topics that you’d expect. It is variations on a theme, like Oreos coming out with a new flavor or Americans tuning in at 11:30 to watch a late night show. Although we can’t surprise-drop a chocolate-peanut-butter-pie podcast, we can use the structure of a late night show to make our podcasts work for us.
Free Consulting for Underrepresented Groups in Audio
Now Available: the Multitude Podcast Starter Kit!
Multitude at Podcast Movement Virtual: Workshop Videos + Slides
Free Resource: So You Want to Start a Fiction Podcast?
Multitude created a free in-depth guide on how to make fiction podcasts! In celebration of our new audio sitcom, NEXT STOP, we’ve written a guide to help you get your fiction podcast off the ground and into the ears of your audience.
5 Things I Learned Last Year to Survive as a Podcaster in 2020
How to Grow Your Podcast
The hunt for more listeners may feel like a Sisyphean task. But there are ways to make your podcast the easiest to find in your field. In this workshop, Multitude walks you through the best strategies for grass-roots marketing, improving discoverability, and collaborating with other shows (without spending all of your free time).
Inside an Indie Podcast Collective
Ever wondered what a podcast collective is and what it takes to start one? We’ve got you covered!
Listen in on our panel from Podcast Movement 2019 to hear all about how we created Multitude, what it takes to keep it running, and our plans for the future. Be sure to follow along with the slides from the presentation, too!
Free Course on Podcast Marketing
Check out our new course on podcast marketing. Learn how to name and find your audience, run great social media, mobilize your listeners to grow your show, and use metadata and SEO to improve your reach. I included a template to create your own marketing plan, plus a ton of links to additional resources.
DIY Sponsorships: Pitching Sponsors, Setting Prices and Making Money for Indie Podcasts (PodCon 2019 Workshop)
You don’t need an agent or 30,000 downloads to get sponsors for your podcast. Learn how to write a great pitch, set prices for your show, find potential sponsors, and incorporate ads into your episodes—the right way. Whether you’re an industry vet or an enthusiastic newcomer, a solo podcaster or part of a team, you’ll gain from this audio replay valuable information and a plan for your own sponsor outreach.
Click “Read More” to stream audio and read slides from the session.
More Pre-Pro, Less Problems: A Comprehensive Guide to Podcast Pre-Production (PodCon 2019 Workshop)
Wait! Before you press the big publish button—are you really ready to go? There are so many details to get right before you release the first episode of your podcast. Get the skinny on how to set your show up for success with pre-launch market research; stirring up buzz with social media; making your podcast accessible for all listeners; and taking care of business as you set up your team.
Whether you’re planning to launch a new show, or want to make sure your existing podcasts are ready to grow to new heights, you’ll walk away from this playback of our PodCon 2019 workshop with resources and checklists to make your life easier and your show better.
Click “Read More” to stream audio and read slides from the session.
Monetization, Community Building and Social Media for Podcasts (PodCon 2017 Workshop)
Amanda, Julia and Eric Silver from Join the Party led a workshop at PodCon 2017 on how to grow your community, make money, and market your podcast. We had a ton of fun and met a lot of incredible podcasters!
The audio from the session is below. Our slide deck is here, the session handout (great for taking notes!) is here, and notes are below. Let us know what you think! We're @shessomickey, @juliaschifini and @el_silvero, and the workshop hashtag is #podconcommunity.
How to Start & Grow A Podcast
In February 2017, the Spirits team led a workshop called "Podcasting from A to Z" at Nerdcon: Nerdfighteria. You can watch the recording of the panel below, and access the presentation slides here.
For more in-depth resources, check out Amanda's blog. Our friend Zach Valenti also published a comprehensive guide to podcast equipment and editing here.